This AI SEO audit checklist covers the 27 checks we run when a business wants to show up in ChatGPT, Perplexity, Claude and Google’s AI Overviews. Every item comes from the platforms’ own documentation. Tick them off right on this page as you go, then fix whatever’s left in the order shown.
Want Goldie Agency to run this audit for you? Book a free SEO strategy session and we’ll show you what to fix first.
Key takeaways
- 27 checks in 6 sections: crawl, indexing, content, trust, markup, measurement.
- Start with crawl access. A blocked bot makes everything else pointless.
- Tick each check on the page. Nothing is sent anywhere.
- No llms.txt, chunking or special schema needed for Google.
- Want us to run it for you? Book a free SEO strategy session.
How to use this checklist
Work top to bottom. Section A comes first because if an AI crawler can’t reach your site, nothing else matters. Then check eligibility in Search Console, then content and trust. Re-audit after recrawl time: OpenAI says about 24 hours for robots.txt, and Google says snippet-setting changes can take days to months.
The AI SEO audit checklist
Interactive AI SEO audit checklist
Tick each item as you check it. Nothing you tick is sent anywhere. 0 of 27 done
A. Crawl access
B. Indexing and eligibility
C. Content quality
D. Trust and entity signals
E. Technical and markup
F. Freshness and measurement
Not on the list: llms.txt. Google says Search doesn’t use it, and creating one neither helps nor harms your Google visibility.
Want us to run this audit on your site? Book a free SEO strategy session with Goldie Agency. We check where your brand shows up in Google, AI Overviews, ChatGPT, Gemini and Perplexity today, which competitors get named instead of you, and what we’d fix first.
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A. Why crawl access comes first
OpenAI says sites that block OAI-SearchBot won’t be shown in ChatGPT search answers. Perplexity publishes Cloudflare and AWS WAF guidance for allowing its bots, and notes Bot Fight Mode can’t be skipped with custom rules. Anthropic advises against IP-blocking its bots, because then they can’t read robots.txt. OpenAI, Perplexity and Anthropic all publish IP lists for their crawlers.
B. Eligibility in Google
Google’s AI features page says pages must be indexed and snippet-eligible. The robots meta tag docs explain that nosnippet and max-snippet limit use in AI Overviews and AI Mode. Search Console also has a Search generative AI setting that decides whether your site is eligible at all.
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C and D. Content and trust
Google’s helpful content guide asks about the Who, How and Why behind a page, including disclosing AI use where readers would expect it. Its spam policies treat mass-produced AI pages that add no value as scaled content abuse. Bing recommends headings, tables, FAQs and cited evidence.
E and F. Markup and measurement
Structured data must match visible content and can be checked with the Rich Results Test. IndexNow accepts up to 10,000 URLs per request and needs a key file on your site. For measurement, use the Search Console Generative AI performance report and Bing’s AI Performance report.
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Fix order after the audit
- 1. Unblock crawlers (section A).
- 2. Fix eligibility in Search Console (B).
- 3. Merge or cut thin variant pages, and improve the rest (C).
- 4. Fix trust, entity and markup gaps (D and E).
- 5. Set up IndexNow and measurement (F), then re-audit after recrawl.
What happens on the free strategy session
The session is a working call, not a sales deck. We look at:
- Sections A and B run live on your site.
- The content and trust gaps holding you back.
- How you compare with the competitors AI names.
- Your fix list in priority order.
Book your free SEO strategy session. There’s no obligation, and you keep the plan.
Want Goldie Agency to do this for your brand? Book a free SEO strategy session →
Proof from our own sites
We test on our own sites before we sell anything. These numbers come straight from our Google Search Console:
- aiprofitboardroom.com: 328 Google clicks a month in October 2025, 22,443 in October 2026.
- “best AI SEO community”: ranked #1 on Google on the first day the page appeared for that search, and it was still #1 in November 2026.
For client results with screenshots, read our Goldie Agency reviews and Julian Goldie SEO reviews pages, or is Julian Goldie legit? for real member reviews. Every site and market is different, so we never promise a ranking or a date.
My verdict
Run section A today, because it takes ten minutes and a blocked bot cancels out everything else. Then work down the list. Passing every check doesn’t guarantee citations, but this AI SEO audit checklist clears every barrier the platforms themselves document.
About Julian Goldie
I’m Julian Goldie, founder of Goldie Agency. I’ve worked in SEO for 10+ years, I’m the author of the best-selling book Link Building Mastery, and I share what I test with 428K+ YouTube subscribers. Everything we sell gets tested on our own sites first. Book a free SEO strategy session or join the AI Profit Boardroom.
FAQ: ai seo audit checklist
What’s the first thing to check in an AI SEO audit?
Crawler access. OpenAI says sites blocking OAI-SearchBot won’t be shown in ChatGPT search answers, and Google needs Googlebot allowed.
Do I need llms.txt for AI SEO?
Not for Google. Google says Search doesn’t use it.
Is schema required for AI search?
Google says no special schema is needed. Any markup you use must match visible content.
Can a firewall block AI crawlers?
Yes. Perplexity’s docs explain Cloudflare and AWS WAF rules for allowing its bots.
How long until AI SEO fixes show up?
OpenAI says about 24 hours for robots.txt. Google says snippet-setting changes can take days to months.
Which report shows AI Overview visibility?
The Search Console Generative AI performance report shows AI Overview and AI Mode impressions.
Ready to become the brand AI search recommends? Book a free SEO strategy session. It’s free, it’s built around your market, and you leave with a plan whether you hire us or not.
Want to learn the playbook yourself first? Join the AI Profit Boardroom for AI SEO training and four live coaching calls a week.
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Related reading
Last updated November 2026. This page is a living guide to ai seo audit checklist — the facts here move fast and it is updated as they do.
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