The best AI visibility tools show you when ChatGPT, Gemini, Perplexity and Google’s AI Overviews mention your brand, which pages they cite, and who they recommend instead. Start with the two free reports from Google and Bing, then pick a paid tool from the 10 below. Every one was checked on its own website, and none of them can see Google’s internal data.
Want help turning AI visibility data into citations? Book a free SEO strategy session and we’ll show you what to fix first.
Key takeaways
- Start free: Search Console’s Generative AI report and Bing’s AI Performance report.
- Paid tools sample prompts across AI engines.
- Check which engines a tool covers before you buy.
- No tool sees Google’s internal ranking data.
- Need help acting on it? Book a free AI visibility audit.
The best AI visibility tools: top 10 compared
| # | Tool | AI engines (per its site) | Best for |
|---|---|---|---|
| 1 | Ahrefs Brand Radar | ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode, Claude | Existing Ahrefs users who want data without setting up prompts |
| 2 | Semrush AI Visibility Toolkit | ChatGPT and Google AI Mode | SEO teams already on Semrush |
| 3 | Profound | ChatGPT, Perplexity, Claude, Gemini, DeepSeek, AI Overviews, AI Mode | Enterprise marketing teams |
| 4 | Otterly.AI | ChatGPT, AI Overviews, Perplexity, Copilot, AI Mode, Gemini, Claude | Small teams and agencies that want monitoring plus a content audit |
| 5 | Peec AI | ChatGPT, Gemini, Perplexity, AI Mode, DeepSeek | Marketing teams that report in Looker Studio |
| 6 | AthenaHQ | ChatGPT, Perplexity, Gemini, AI Overviews, Copilot (more on higher tiers) | Teams that want an agent to help fix content |
| 7 | Scrunch | “Major LLMs” (not named on the page) | Sites that want an AI-agent-readable version |
| 8 | Rankscale | Says 17+ engines, including AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Claude, Copilot and Grok | Teams that want the widest engine coverage |
| 9 | Similarweb AI Search Intelligence | ChatGPT, Perplexity, Gemini, AI Mode | Comparing AI traffic with competitors |
| 10 | SE Visible (SE Ranking) | Google AI Mode, AI Overviews, Gemini, ChatGPT | Budget-conscious teams already on SE Ranking |
Start free: Google and Bing’s own reports
Before you pay for anything, use the two reports that come straight from the search engines:
- Google Search Console, Generative AI performance report: impressions for your site in AI Overviews and AI Mode, by page, country, date and device. It rolled out to all sites by 31 August 2026. It shows impressions, not clicks.
- Bing Webmaster Tools, AI Performance: citations of your content in Microsoft Copilot and Bing’s AI summaries, with grounding queries and cited pages. Bing calls it an early step toward GEO tooling.
These are the only reports built on the search engines’ own data. Google says third-party tools don’t have access to its internal ranking data, so paid tools work by running sample prompts and recording the answers.
Want help turning AI visibility data into citations? Book a free SEO strategy session with Goldie Agency. We check where your brand shows up in Google, AI Overviews, ChatGPT, Gemini and Perplexity today, which competitors get named instead of you, and what we’d fix first.
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How this list was ranked
Every tool was checked on its own website on 13 November 2026. We ranked them on:
- AI engines covered.
- Control over your own prompts.
- Citations and sources, not just mentions.
- Competitor benchmarks.
- Exports, API and integrations.
The best AI visibility tools, reviewed
1. Ahrefs Brand Radar
- AI engines named on its site: ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode, Claude
- What it does: Custom prompts, mentions and citations, AI share of voice, sentiment, an index of pre-collected prompts and AI referral traffic.
- Best for: Existing Ahrefs users who want data without setting up prompts
- Website: ahrefs.com/brand-radar
2. Semrush AI Visibility Toolkit
- AI engines named on its site: ChatGPT and Google AI Mode
- What it does: Visibility overview, competitor and prompt research, brand performance (share of voice, sentiment), prompt tracking and an AI search site audit.
- Best for: SEO teams already on Semrush
- Website: www.semrush.com/ai-seo/overview
3. Profound
- AI engines named on its site: ChatGPT, Perplexity, Claude, Gemini, DeepSeek, AI Overviews, AI Mode
- What it does: Answer engine insights, prompt volumes, shopping, agent analytics, sentiment and benchmarking.
- Best for: Enterprise marketing teams
- Website: www.tryprofound.com
4. Otterly.AI
- AI engines named on its site: ChatGPT, AI Overviews, Perplexity, Copilot, AI Mode, Gemini, Claude
- What it does: Mentions, citations, brand profile, prompt research, content audit, GEO recommendations and AI crawler analytics.
- Best for: Small teams and agencies that want monitoring plus a content audit
- Website: otterly.ai
5. Peec AI
- AI engines named on its site: ChatGPT, Gemini, Perplexity, AI Mode, DeepSeek
- What it does: Visibility, position and sentiment, prompts with volumes, sources, recommendations, and splits by model and country.
- Best for: Marketing teams that report in Looker Studio
- Website: peec.ai
6. AthenaHQ
- AI engines named on its site: ChatGPT, Perplexity, Gemini, AI Overviews, Copilot (more on higher tiers)
- What it does: A command center, content optimization agent, citation analysis and PR monitoring.
- Best for: Teams that want an agent to help fix content
- Website: athenahq.ai
7. Scrunch
- AI engines named on its site: “Major LLMs” (not named on the page)
- What it does: Prompt and topic monitoring, citations, an AI bot crawl feed, and AXP, a machine-readable version of your site for AI agents.
- Best for: Sites that want an AI-agent-readable version
- Website: scrunch.com
8. Rankscale
- AI engines named on its site: Says 17+ engines, including AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Claude, Copilot and Grok
- What it does: Visibility tracking, citations, sources, sentiment, query fan-outs, page audits and prompt research.
- Best for: Teams that want the widest engine coverage
- Website: rankscale.ai
9. Similarweb AI Search Intelligence
- AI engines named on its site: ChatGPT, Perplexity, Gemini, AI Mode
- What it does: AI traffic and referrals against competitors, prompt analysis, citation analysis, sentiment and brand visibility.
- Best for: Comparing AI traffic with competitors
- Website: aisearch.similarweb.com
10. SE Visible (SE Ranking)
- AI engines named on its site: Google AI Mode, AI Overviews, Gemini, ChatGPT
- What it does: Visibility, share of voice, sentiment, prompt research and citations by domain and URL.
- Best for: Budget-conscious teams already on SE Ranking
- Website: visible.seranking.com
Need help acting on the data? A tool shows you where you’re missing. Goldie Agency fixes it: the pages, crawler access, mentions and links that get your brand named in AI answers.
Want Goldie Agency to do this for your brand? Book a free SEO strategy session →
Top picks by need
| If you need… | Look at |
|---|---|
| No setup, big prompt index | Ahrefs Brand Radar |
| Already on Semrush | Semrush AI Visibility Toolkit |
| Enterprise depth | Profound |
| Monitoring plus content audit | Otterly.AI |
| Widest engine coverage | Rankscale |
| Help fixing what the tool finds | Goldie Agency |
Read AI visibility data the right way
- Paid tools sample prompts. AI answers vary by user, location and time, so treat the numbers as trends, not exact rankings.
- Pick prompts your real buyers would ask, not vanity prompts.
- Pair tool data with Search Console impressions and your own leads and sales.
- Be wary of any tool or agency that claims Google approval. Google says it doesn’t endorse third-party SEO tools.
Want Goldie Agency to do this for your brand? Book a free SEO strategy session →
My verdict
Start with Search Console and Bing for free, add one paid tool that covers the engines your buyers use, and track the same prompts every month. The best AI visibility tools show you the gap. Closing it takes pages, mentions and links.
About Julian Goldie
I’m Julian Goldie, founder of Goldie Agency. I’ve worked in SEO for 10+ years, I’m the author of the best-selling book Link Building Mastery, and I share what I test with 428K+ YouTube subscribers. Everything we sell gets tested on our own sites first. Book a free SEO strategy session or join the AI Profit Boardroom.
FAQ: best AI visibility tools
What is an AI visibility tool?
Software that runs prompts in AI engines like ChatGPT and Gemini and reports when your brand is mentioned or cited.
Is there a free AI visibility tool?
Yes. Search Console’s Generative AI performance report covers Google AI Overviews and AI Mode, and Bing’s AI Performance report covers Copilot.
Do AI visibility tools see Google’s data?
No. Google says third-party tools don’t have its internal ranking data. Only Search Console shows Google’s own impression data for your site.
Which AI engines matter most?
It depends on your buyers. Most tools cover ChatGPT, Gemini, Perplexity and Google AI Overviews or AI Mode.
Are AI visibility numbers exact?
No. They’re samples of prompts, and answers vary by user, location and time.
Do I need a paid AI visibility tool?
Start with the free reports. Add a paid tool when you need competitor and prompt-level data.
Ready to become the brand AI search recommends? Book a free SEO strategy session. It’s free, it’s built around your market, and you leave with a plan whether you hire us or not.
Want to learn the playbook yourself first? Join the AI Profit Boardroom for AI SEO training and four live coaching calls a week.
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Related reading
Last updated November 2026. This page is a living guide to best AI visibility tools — the facts here move fast and it is updated as they do.
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