How Nex.io Expanded Top 3 Rankings and Scaled Visibility Across FinTech Keywords
Nex.io strengthened organic visibility across competitive FinTech and merchant services keywords through sustained link building over a long-term campaign.
- Top 3 keyword positions increased from 87 to 229
- Page 1 rankings expanded significantly across commercial queries
- 126 backlinks built to key revenue focused articles
Strategy
Authority Driven SEO
The campaign focused on building authority through consistent off page SEO, targeting high intent FinTech and merchant services content.
Topical Relevance
All links were placed within articles closely aligned with FinTech, payments, and merchant services topics.
Link Velocity
Maintained a steady pace of 6 to 10 backlinks per month to support natural growth over time.
Page Targeting
Backlinks pointed directly to high value blog articles focused on selling merchant services and ISO programs.
Results
Sustained Ranking Growth
Long term off page execution resulted in strong improvements in keyword distribution and search visibility.
Additional Keywords in Top 3 positions
New Keywords ranking in Top 4 to 10
Increase in Domain Rating
Keyword Performance Snapshot
At the start of the campaign, Nex.io had limited page 1 coverage for commercial FinTech queries. Visibility was concentrated in a small number of keywords ranking in the Top 3, with little depth across supporting positions.
Nex.io not only increased the number of Top 3 rankings, but also built a strong pipeline of keywords positioned to move upward over time.
Client Context & Execution Insights
Nex.io operates in a highly competitive FinTech space where authority, trust, and topical alignment are critical for ranking. Rather than spreading effort across dozens of URLs, the campaign focused on strengthening a small set of strategic articles tied directly to revenue and partner acquisition.
The primary targets included pages focused on selling merchant services, selling credit card processing services, and ISO agent programs. These topics attract users with strong commercial intent, making ranking quality more important than sheer keyword volume.
Backlinks were built consistently and placed within articles that matched the subject matter of each target page. This helped reinforce topical authority and supported steady upward movement without sudden spikes or volatility. Over time, this approach allowed Nex.io to gain stronger control of page 1 across multiple related keyword clusters.
Compounding Authority Over Time
This campaign highlights the power of long term off page SEO in competitive FinTech markets. By focusing on relevance, consistency, and page level targeting, Nex.io expanded its presence across hundreds of valuable search terms.
Top 3 rankings increased by more than 160 percent, while page 1 visibility grew substantially across supporting keywords. With no reliance on short term tactics, the site built authority that compounds over time and continues to support future growth.
This case reinforces that sustainable SEO wins come from steady execution and placing links where they drive real commercial impact.