How Back Muscle Solutions Gained Traction with Off-Page SEO in 6 Months
November 2024. Back Muscle Solutions had a problem every health website faces. Great content, solid products, but nobody could find them online. Ben and his team knew people were searching for back pain solutions every single day, but those searches were going to their competitors instead.
The health niche is brutal. You’re not just competing with other small websites. You’re going up against medical institutions, major health publications, and sites that have been around since the internet started. Most people would look at this challenge and run the other way.
Ben didn’t run. He got smart about it.
- Gained +2 Domain Rating over 6 months, reflecting steady authority growth
- Growth driven by consistent, high-quality backlinks and topical content
- Effective in a competitive, health-focused niche
- Balanced strategy combining backlinks and keyword-optimized content
Strategy
Targeted Backlinks + Consistent Content = Long-Term Wins
We kept it simple, but we kept it consistent. Over six months, we built 18 quality backlinks for Back Muscle Solutions. That’s 3-4 new links every month, no exceptions. Not hundreds of junk links that Google ignores. Real, valuable links from websites that actually matter in the health space.
But links alone don’t win the game anymore. Ben’s team stepped up with content creation, publishing 5-7 articles every month based on our keyword research. They weren’t just throwing articles at the wall to see what stuck. Every piece was planned, researched, and designed to answer specific questions people were asking about back pain and muscle recovery.
We provided the SEO strategy and keyword targeting, and Ben’s team handled the publishing. They understood their audience, so they could take our recommendations and turn them into content that actually helped people.
Backlinks Built
18 quality backlinks over 6 months (3 – 4 per month)
Content Planning
5-7 articles per month using keyword research and a publishing calendar
Publishing
Ben’s team published the content themselves based on our SEO strategy
Results
Steady Growth in a Competitive Health Niche
Six months later, the numbers told the story. Back Muscle Solutions saw a 13.2% increase in organic traffic. Now, that might not sound earth-shattering compared to some case studies you’ve seen, but here’s what matters: this growth happened in one of the most competitive niches on the internet.
Their Domain Rating climbed by 2 points over the campaign. In the health space, every point of DR is hard-fought territory. Those 18 backlinks weren’t just improving their authority score; they were opening doors to more visibility, more traffic, and more potential customers finding their solutions.
What’s really impressive is how sustainable this growth was. We didn’t use any tricks or shortcuts that would come back to bite them later. Every backlink was earned through quality outreach. Every piece of content was created to genuinely help people with back problems.
Increase in Organic Traffic - an increase of 13.2% in 6 months
New Backlinks. More links = more traffic = more growth