How Munten Letselschade Gained 2.6K+ Monthly Visitors and 100+ Top 3 Rankings in 6 Months
In just six months, Munten Letselschade significantly boosted traffic and keyword visibility using a backlink-first SEO approach, without relying on frequent content publishing.
- Organic traffic grew from 263 to 3,157
- Top 3 keyword rankings increased from 19 to 106
- 24–26 high-quality backlinks built to key service pages
Strategy
Backlink Growth
We focused on building high-quality backlinks to core service URLs to drive visibility and improve rankings for high-intent keywords in the personal injury law space.
Consistent Monthly Backlinks
Built 4 backlinks per month targeting trusted sites in law, insurance, and related verticals.
Conversion-Focused Targeting
Linked to key commercial pages like the personal injury attorney and letselschade advocaat landing pages to support lead-focused keywords.
Low Content Dependency
Despite publishing little to no new content, we saw strong improvements in rankings through consistent off-page efforts.
Results
Authority and Ranking Breakthrough
With 6 months of steady link building, the site saw dramatic improvements in rankings, traffic, and overall visibility across highly competitive legal keywords.
Monthly Organic Traffic Increase
New Keywords in Top 3 positions
Domain Rating Improvement
Keyword Performance Snapshot
Munten Letselschade achieved these gains with zero blog dependency and no aggressive content scaling. Instead, we relied on smart link building and laser-focused targeting of existing commercial pages.
The client’s most valuable gains came from moving high-commercial-intent keywords from pages 2–3 up to the top 3 spots.
Client Context & Execution Insights
Munten Letselschade is a personal injury law firm based in the Netherlands. At the start of the campaign, the site had limited ongoing content activity and relied primarily on existing service pages to attract organic traffic. The objective was to improve visibility for high intent legal keywords without depending on frequent on site publishing.
Rather than building a content heavy strategy, we focused entirely on off page SEO. The approach centered on strengthening authority and rankings through backlinks pointing directly to the most valuable service pages. These pages targeted core services related to personal injury law, medical malpractice, and compensation claims.
Each backlink was placed within an article that was fully relevant to the legal topic being supported. Even when the referring site covered broader subject areas, the linking content closely matched the keyword intent and legal context. This ensured strong topical relevance and efficient authority flow to the target pages.
Without making significant changes on site, keyword movement accelerated steadily. High value search terms moved into strong positions, and visibility improved across competitive queries. Over time, more than 100 keywords reached positions 1 to 3 through consistent and focused off page execution.
Authority Without Content Overload
This campaign demonstrates that strong SEO results do not require aggressive content production. What mattered most was precision, relevance, and consistency in execution.
By focusing on high quality backlinks and directing authority to key service pages, Munten Letselschade increased Domain Rating from 4 to 19 and grew organic traffic from 263 to more than 3,157 monthly visits. More importantly, the site strengthened its presence for its most commercially valuable keywords. Terms related to personal injury, medical malpractice, wrongful death, and compensation now rank prominently in search results.
There was no content churn and no unnecessary expansion of pages. Growth came from placing relevant backlinks where they had the greatest impact. This case highlights how a focused off page strategy can deliver strong results in competitive legal markets where authority and trust drive performance.